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A Brand Purpose Model
What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca...
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Evolution Vs. Revolution
Another idea spurred by that Clay Shirky post I mentioned a little while ago. I think a big takeaway here is that we have to be careful when we look for or label something “revolutionary”. Mainly...
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Micro-Interactions Create Macro-Interactions
We might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The...
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A Difference Between Digital And Traditional
If you’re used to one, you better understand how the other works too.
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Elements Of Digital Trust
I have no idea who “Elizabeth M” or “design guy” is, but I trusted them (and others) in their recommendation of the typography book Thinking With Type. Same with “SplitGrin” or “sonicdescent”, but...
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